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Improving Your Email Marketing & Measuring It’s Success

Email marketing for business is not a new concept, and it has been proven to be one of the best marketing tactics for return on investment (ROI).

With billions of emails being sent and received every day, if your business isn’t taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience. Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional email.  Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.

To measure the success of your email marketing, you need to clearly define your key performance indicators (KPIs). If you’re using email marketing campaigns in your business to engage your customers and boost sales, how do you know if they are effective? The only way to know for sure if your email marketing campaign is working is by measuring your key performance indicators (KPIs), which are specific marketing metrics that you can monitor to measure the progress of your email marketing campaigns. Here are the most important metrics to keep in mind for your email marketing campaign.

Deliverability Rate

The deliverability rate refers to where your email messages end up after they’ve been delivered. It tells you whether your emails ended up in the subscriber’s inbox or if they ended up in their spam folder.

Open Rate

This is the percentage of subscribers who opened your email, viewed your email, and whether they opened it more than once. For example, if you send an email to 100 people and 25 of those people opened your email, then your open rate will be 25 percent.

Click-Through Rate

The click-through rate shows you the number of people who clicked on at least one of the links in your email. This is a good way for you to gauge the interest of your subscribers because it shows you how many are taking time to click and dig a bit more.

Conversion Rate

The conversion rate metric allows you to take things a bit further by taking a look at the definite action that you want the clicks to result in. It measures the percentage of people who clicked on a link in your email and completed the desired action, like making a purchase or filling out a form.

Bounce Rate

This metric looks at the number of emails that didn’t reach your customers’ inbox. There are two different kinds of bounce rates that you should be tracking, the soft bounce rate and the hard bounce rate. The soft bounce rate is when the subscriber’s email box is full, or there is a problem with the server. A hard bounce is when there is an invalid email address and your email bounces back.

Unsubscribe Rate

This is the percentage of people who unsubscribe from your email list. If you have a particular email that results in high unsubscribe rates, then you’ll want to rethink a few things and adjust your next campaign accordingly.

To get more insights on how to improve your email marketing and make it a success with a wonderful return on your investment, buy the eBook – Email Marketing Success from the JBSims online shop for $1.50 only by clicking the link https://www.jbsimsconsultancy.com/product/email-marketing-success/.

By purchasing the Email Marketing Success eBook, below are the 7 main benefits you will gain:

1. You will learn the critical components of email marketing.

2. You will understand why it’s so essential for your business to start email marketing today.

3. You will be able to establish your goals and objects for your email marketing campaigns.

4. You will understand the different types of email marketing campaigns that you can send.

5. You will learn about lead magnets and which ones are common with email marketing campaigns.

5. You will learn about the different parts of an email and the best practices that you should follow.

6. You will learn which key performance indicators you need to watch.

7. And so much more!

Grab your copy today for $1.50 only!

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