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Improving Your Email Marketing & Measuring It’s Success

Email marketing for business is not a new concept, and it has been proven to be one of the best marketing tactics for return on investment (ROI).

With billions of emails being sent and received every day, if your business isn’t taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience. Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional email.  Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.

To measure the success of your email marketing, you need to clearly define your key performance indicators (KPIs). If you’re using email marketing campaigns in your business to engage your customers and boost sales, how do you know if they are effective? The only way to know for sure if your email marketing campaign is working is by measuring your key performance indicators (KPIs), which are specific marketing metrics that you can monitor to measure the progress of your email marketing campaigns. Here are the most important metrics to keep in mind for your email marketing campaign.

Deliverability Rate

The deliverability rate refers to where your email messages end up after they’ve been delivered. It tells you whether your emails ended up in the subscriber’s inbox or if they ended up in their spam folder.

Open Rate

This is the percentage of subscribers who opened your email, viewed your email, and whether they opened it more than once. For example, if you send an email to 100 people and 25 of those people opened your email, then your open rate will be 25 percent.

Click-Through Rate

The click-through rate shows you the number of people who clicked on at least one of the links in your email. This is a good way for you to gauge the interest of your subscribers because it shows you how many are taking time to click and dig a bit more.

Conversion Rate

The conversion rate metric allows you to take things a bit further by taking a look at the definite action that you want the clicks to result in. It measures the percentage of people who clicked on a link in your email and completed the desired action, like making a purchase or filling out a form.

Bounce Rate

This metric looks at the number of emails that didn’t reach your customers’ inbox. There are two different kinds of bounce rates that you should be tracking, the soft bounce rate and the hard bounce rate. The soft bounce rate is when the subscriber’s email box is full, or there is a problem with the server. A hard bounce is when there is an invalid email address and your email bounces back.

Unsubscribe Rate

This is the percentage of people who unsubscribe from your email list. If you have a particular email that results in high unsubscribe rates, then you’ll want to rethink a few things and adjust your next campaign accordingly.

To get more insights on how to improve your email marketing and make it a success with a wonderful return on your investment, buy the eBook – Email Marketing Success from the JBSims online shop for $1.50 only by clicking the link https://www.jbsimsconsultancy.com/product/email-marketing-success/.

By purchasing the Email Marketing Success eBook, below are the 7 main benefits you will gain:

1. You will learn the critical components of email marketing.

2. You will understand why it’s so essential for your business to start email marketing today.

3. You will be able to establish your goals and objects for your email marketing campaigns.

4. You will understand the different types of email marketing campaigns that you can send.

5. You will learn about lead magnets and which ones are common with email marketing campaigns.

5. You will learn about the different parts of an email and the best practices that you should follow.

6. You will learn which key performance indicators you need to watch.

7. And so much more!

Grab your copy today for $1.50 only!

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Why Being Part of Your Ex-Employees Lives is Good for Business in The 21st Century

This is the 21st century and a lot of things are changing/evolving. Most notably is technology. Technology is evolving at a very rapid stage and so should our thinking in business.  We are either creators, developers or end-users when it comes to technology but irrespective of which category we fall in, we are all affected by the changes in technology in the 21st century both as individuals and businesses.

Just as changes in technology are inevitable, there is one fact that is also inevitable like it or not in as far as employee employer relationships are concerned. That is, the reality that no employee will stick with an employer forever. There comes a time an employee will deem it fit to leave an employer for various reasons. It could be they are frustrated, moving on to a better paying or much more challenging Job as well as starting their own businesses. These are just but a few of many reasons that would make an employee leave an employer. The reason of an employee leaving employment to start their own business usually shakes and at times annoys some employers especially if that employee is starting a similar business or a business in the same industry. But I would like to state for the record that irrespective of the fact that an employee will leave you as an employer especially if they are starting there own business, there is no need for you to be shaken or worried as an employer or business owner. These employees are not our birthright as employers. They are bound to leave at a certain time and lets wish them well even as they part ways with our businesses/companies or institutions. I validate this claim for I am an employer and have had employees who have left me to start their own businesses and I was very happy for them and still is very happy for them and we are in touch and do link up from time to time as circumstances allow. Those that have worked for me will attest to this and much as am not claiming to have been the best employer in the world for them, I provided the best environment for them that allowed them to think outside the box and contribute to the growth of my business. They were given an opportunity to grow individually and am proud to have been part of their growth to the point they too become equipped and ready to go on their own, starting their own businesses and even after they left, we are in touch and I have created opportunities for some of them within which their newly found businesses/companies/ventures can do business with my businesses/Companies. This is called intra-trade and am a strong proponent of this kind of trade or way of doing business as will remain as such as long as I live.

As employers, senior management and supervisors in businesses, there is a tendency among SOME human beings to think its all about them and that they will always be around in relation to treating employees. That is a very wrong way of thinking in a business environment. When an employee leaves, they need to leave with a good relationship between them and you the employer (owner) of the business as well as who was in senior management or their supervisor. No man is an island, we need other people in life and so is the case in business. We need both individuals and other businesses as clients for our business to thrive and survive.

Employees are an asset and they can remain an asset to your business even when they will have left your organization. Them remaining an asset even after they have left your organisation entirely depends on how you treated them when they worked for or with you. Think of this fact which you have no control over. When an employee leaves, chances are that they will leave with some clients of yours to their own business or to their new employers. Why am I raising this point? Well we tend to think that business will survive entirely on good advertising/marketing practices but that is not entirely true and enough. Business also thrives on personal relationships with both you the owner of the business and your employees and this justifies why some clients will leave your business with the departure of your employee/s. These personal relationships need to be natured especially the employee employer relationships as well as the superior subordinate relationship. Employees do leave to start their own business or to join other companies. As a business you may need to do business with the company they have gone to or they have started. As their former boss you may find yourself looking for a job in their own company they started or in the new company  that has employed them. That ex-employee may now be sitting in a position of influence and what chance do you stand in getting to do business with their newly started business or their new employer or even get a Job with them or through them if you once treated them badly? As we employee people or as we preside over people in these organizations as owners of the businesses, managers, directors and supervisors, lets think deeply about this question.

When an employee is working with or for you irrespective of how low the position they hold, they have the potential for growth and it is your responsibility as a business owner or manager or boss or director whatever you are at that stage of their life to nature them and assist in their growth. Every human being has the potential to grow and be a success story irrespective of their background or where they will have started from. If you are in a position to assist and nature their growth either as an employer or manager or director in a business, do your part and assist them. When they leave, do not be upset with them, remain part of their lives for you never know when and how you will or may need them in the near future for your business or for employment opportunities.

The business environment is dynamic and lets embrace change and technology as things evolve. I have always said you can not write an exam alone as claim to be number 1. Competition is healthy for business. As long as ethics and and fair marketing practices are upheld, new entities are welcome on the market especially those that are innovative and add value to people’s lives and other businesses.

You can not do it all by yourself and that is why as a business or an employer you have employees, as a director you have managers under you and as managers you have supervisors under you and so on. In business the ultimate fact in as far as not doing it all alone is validated by the fact that you need clients. You cannot buy from yourself and be the only client to your own businesses and expect it to grow. You need other clients and these are individuals from different walks of life and businesses in various industries while other will are in the same industry as yours. Create a niche and find a way of doing business with those that may even be in the same industry as yours or same line of business as yours. Once again, this is called intra-trade and it is good for business. Think of how you can add value to an already existing business by coming up with a product or service that can achieve that, and approach that business and prove to them how your product or service will add value to them and you will be in business. The more reason there are synergies and out-sourcing in the the 21st century business environment. Let us  not hate on each other as individuals and businesses in the same industry, lets learn to co-exist through employment, synergies, outsourcing as well as innovative productive and service development.

At JBSims Consultancy, we are in the business of helping start-ups and already established businesses improve their productivity. We also mentor and coach individuals. Watch the space on our Facebook page and our website https://www.jbsimsconsultancy.com for training sessions for individuals as well as organizations that we will be conducting at Izeni Resort. Also be informed that you can also visit our online shop on https://www.jbsimsconsultancy.com/shop/ were you can buy eBook on various aspects on self improvement as well as improving your business productivity. Contact us Today! We will help you both as an individual and a business to achieve your goals at very cost effective prices.

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5 Common Mistakes to Avoid When Making Deadlines

We all have deadlines. Setting and meeting your deadlines is a huge part of whether you are productive or not. Setting deadlines and achieving them is an art that you can learn with some patience and practice. However, common mistakes can quickly derail your productivity and leave you struggling to meet your deadlines. Here are five common mistakes you want to try to avoid when setting deadlines.

1.Not Writing the Deadline Down

It’s no big secret, that what we don’t see, we often forget. It is vital if you want to meet your deadlines, to write them down on a calendar or somewhere you can see them daily. If you have a lot of deadlines to meet, it will work well for you to have a big calendar where you can write down the deadline on the day it is due. It is essential if you want this to work, that you should review your calendar daily.

2.Failing to Research the Options

If you have a deadline, you need to research all your options before you finalize it. For example, if you have a big work presentation, make sure you do your research before you tell your boss when you can make the presentation. You might think that it will take you no more than a week, but after researching the topic, you may realize that it will take you more than two weeks to be thoroughly prepared.

3.Setting Unrealistic Deadlines

While you may have a ton of motivation, if you set deadlines that are unrealistic, you’ll do nothing but stress yourself out. When you have plenty of time to complete a task, there will be no need to rush. You will never be able to accomplish any tasks successfully if you are always rushing to finish it.

4.Having Too Many Deadlines

If you find yourself too stressed out, it may be because you have too many deadlines looming. You may have to look at each of your deadlines and either choose a different deadline or see if you can delegate the task. It is just not feasible, long-term, to be an overachiever because it is just too stressful. Learn to keep your goals balanced and create realistic deadlines for them.

5.Lacking the Steps to Reach Your Deadline

Divide your project into smaller chunks and mark a new deadline for each smaller task until the final project is completed. Dividing projects into smaller, bite-sized pieces is a much more feasible way to keep your momentum going. Setting deadlines is an essential aspect of life. Without them, we tend to procrastinate. Taking these tips into consideration will help you to meet your deadlines and increase your productivity.

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Anchored in Economics & Mathematics – Tribute to Mr. Vincent Mwangana & All Teachers Worldwide

Today, teachers in most parts of the world are regarded/viewed as not adding so much value to society or economic development and are subsequently underpaid. To most people, the photo above is just an ordinary photo and may trigger questions to what its relevance is regarding the subject matter.  For me it is more than just a photo for the day I took it and every time I look at it, am reminded of my mathematics teacher Mr. Vincent Mwangana in Secondary School at St Edmunds Secondary School in Mazabuka-Zambia who groomed and shaped my research skills at an early stage in life. That photo has a background of an anchor and when taking that photo, I was exhausted from doing research that day in Namibia. Today am so anchored in Economics & Mathematics all thanks to this man.

Mathematics is more than just counting. It has been correctly stated that it is the science of structure, order, and relation that has evolved from elemental practices of counting, measuring, and describing the shapes of objects. It deals with logical reasoning and quantitative calculation, and its development has involved an increasing degree of idealization and abstraction of its subject matter. History has shown that In many cultures, under the stimulus of the needs of practical pursuits, such as commerce and agriculture, mathematics has developed far beyond basic counting. This growth has been greatest in societies complex enough to sustain these activities and to provide leisure for contemplation and the opportunity to build on the achievements of earlier mathematicians.

Growing up as a child, I was very adventurous, full of experiments and research at a tender age to a point that it worried my parents and siblings that the things I would do and dream of doing were too much for my age. From primary school I was this kid that was different and ever defying odds. I remember at one point in Jets club at secondary school  I did a project were I made alcohol using local raw materials and how that could be used in laboratories in rural schools to teach science. That project drew so much attention among my friends at school and I remember carrying a sample in my bag on the school bus which we drunk with my friends as we went for the Jets national fair were I scooped 1st position the whole country in my category beating pupils from schools like Mpelembe who were feared so much back in the days. I went further with my project to an international fair were I did wonders with it as well. During primary and secondary school, I was always doing something that was considered crazy or not normal for a primary or secondary school pupil at the time and  I was once nicknamed a wise dreamer.

Many are the times that as we grow up in life and are in school we struggle with what career we want to pursue. Even if we had careers masters back then in the days, they never really helped us with what career options we would look at. Fortunately for me, as I grew up and got to secondary school, I had already experimented so much and did so many crazy things for my age that I was decided that I wanted to be an Economist and Systems Engineer/IT Specialist. To achieve this I had to get anchored in Mathematics for I realized that for me to be a good Economist I needed to understand Mathematics and for me to be able to code in IT/Computer Studies I needed to understand Mathematics yet again. One thing become very evident, in secondary school while my friends were busy with what was contained in the syllabus I was so much ahead and was even looking at things for University level. I remember my mathematics teacher Mr, Vincent Mwangana used to tell me that I like too much of complicated mathematics and that I will end up confusing myself. I used to go to this man’s house with books and questions in Mathamatics that were really outside my scope at that time but one thing I will forever be grateful to him is that he anchored me in Mathematics. He took time to nature me while paying attention that I did not lose track of my secondary school studies. Mr. Mwangana become worried that I was losing focus but he did his best to keep me on track while he attended to me with my crazy mathematics appetite. If there is one Man and teacher I challenged and troubled to the greatest extent possible in my life, It is Mr. Vincent Mwangana. I remember certain times he would look at me and say, Jack this is University stuff why are you so over ambitious, I would tell him sir just teach me and certain times he would have no words at all but simply grab the book or question paper from me and start teaching me. Little did he even realize himself that he was grooming an Economist and IT Specialist who would study at Harvard in future.

In my years of extensive research and in-depth studies, mathematics has played a very important role and all thanks to this Man who at an early stage noticed my eagerness to learn new things and my drive to enter dreaded territories in the field of mathematics at my early stage in life.

When all is said and done, we go to schools become experts in X,Y and Z fields but usually forget that without a teacher, we would not be the experts that we have become and for that reason, it is time we all changed our perception about teachers and realize that they are very important people and play a very important role in as far as national and international development is concerned. Without teachers, whatever experts exist would not exist. Mr. Vincent Mwangana a mathematics teachers in my opinion is one of the best mathematics teachers Zambia has ever had among many others.

I am anchored in Economics and Mathematics all thanks to Mr. Vincent Mwangana who stood by me even when my ambition to learn more than secondary school mathematics at that time seemed overly ambitious and crazy.

To all teachers worldwide, keep up the great work you are doing!

 

 

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Simple Strategies to Improve or Increase Your Productivity

Ever found yourself wishing you could get more done? If so, you are not alone. Whether you want to do more in the same amount of time, need more motivation for getting things done, or are looking to reduce the amount of time you waste in a day, then you need to think seriously about what you can do to improve or increase your productivity. Everybody would like to be able to accomplish more throughout their day, but increasing your productivity can often seem impossible when in reality it isn’t. The following simple strategies, if followed, can double, and even triple your productivity. Here are some simple yet effective strategies to develop if you are considering improving or increasing your productivity!.

Rise Early

If you want to improve or increase your productivity, then you need to get up early. When you get up early, you have the opportunity to establish a good morning routine that will help you improve your productivity. Rising early allows you to have the time in the morning to prepare for the day ahead without being late or rushing to get to work.

Set Goals and Productivity Targets

When you set goals, you end up focusing your energy on the things that you want to achieve. These are things that you wouldn’t be able to accomplish by default. This will automatically make you more productive. It is essential that you are clear on exactly what you want to achieve.

Maintain Your Work Environment

Your work environment is what sets the stage for your workflow, and ultimately your productivity. If you are self-employed, this means finding a place that allows you to focus without distractions. If you are employed, this involves modifying your desk to make it conducive to productivity.

Put Important Things First

Since there are only 24 hours in a day, it is essential that you put your most important tasks first. If you want to be more productive and reach your goals, then you have to work on the critical tasks first and deprioritize anything that doesn’t get you closer to your goals.

Use the 80/20 Rule

The 80/20 rule refers to the phenomenon where 80 percent of your output is brought about by 20 percent of your efforts. This means that the remaining 20 percent of the production can only be achieved with 80 percent effort. This means that you have to let go of the little details that no one but you notices. The key is to focus your time and energy on producing the 80 percent of everything you do.

Have a Separate List for Incoming Tasks

Throughout your day, you will probably receive a stream of random and miscellaneous tasks. Rather than immediately giving them attention, add them to a separate list so you can focus on your daily goals. At the end of the day, allocate a block of time to clear the list out.

Know your Motivation Triggers

When you become fully aware of your motivational triggers, you can better connect with them and dramatically increase your productivity. Figure out what inspires you and determine how you can integrate these triggers into your daily life to help you reinforce your motivation. If you notice that you lack productivity, consider incorporating these simple strategies into your daily life which can help you to improve or increase your productivity significantly.

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Brain Hacks To Boost Your Motivation

Research has shown that our brains are wired for two types of motivation. We are either driven by external motivation, which is when we do something to avoid punishment or earn a reward, or we are driven by an internal motivation to achieve a goal which is when we accomplish something because it is personally rewarding. Each type of motivation can be beneficial. The secret is knowing how to access both types of motivation to overcome procrastination. Here are some brain hacks that will help to boost your motivation so you can get more done.

Access Your Bigger Purpose

If your motivation is lacking, you need to try to focus on the purpose behind what you’re doing or on how it plays into your larger goal. Focusing on the bigger goal will give you the feeling of working on something greater than yourself. It helps to provide deeper meaning into the goal that you are pursuing.

Don’t Over Think It

Overthinking can complicate an easy task because you end up anticipating unlikely problems. When you overthink a job that you are working on, it can create more pressure, which leads to more stress. This will ultimately obstruct your motivation. Research has shown that chronic anxiety and stress can shrink your brain. Having a relaxed mind will help you to be better able to focus and solve problems.

Overcome Mental Blocks

There is nothing quite as de-motivating as running up against a mental block that feels like your brain is full of glue. When you become stuck in a mental block, it is usually a symptom of being caught in a negative thought loop. To get past these mental blocks, take a deep breath, relax and let your subconscious try to find the answer.

Counter Negative Perceptions

As you begin each task, observe how you feel. Are you dreading the task? Are you anticipating it will be difficult to accomplish? This mindset will quickly kill your motivation and sap your inspiration before you can even get started. The good news is you can change your negative perceptions, just like you can train your mind to get rid of bad memories.

Strengthen Your Good Memories

You can tap into your motivation by strengthening the memories where you succeeded at accomplishing your goals. When you do this, you end up enhancing and encouraging your inspiration, and ultimately your motivation.

When you realize that you lack the motivation to accomplish goals, try these simple brain hacks to boost your motivation. With a boost in motivation, you’ll find that you can achieve everything you’ve set out to achieve.

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5 Biggest Motivation Stoppers

A lack of motivation from time to time happens to everyone. The only long-term fix for when you lack motivation is to find the motivation killers or stoppers in your life and eradicate them. Getting the source of the problem can boost your productivity and get you back on the path to accomplishing your goals.

1. People Who Put You Down
If you are surrounded by people who always put you down, they could be killing your motivation. You want to avoid these types of people at all cost and realize that it isn’t about you; instead, they are merely insecure and are most likely afraid of other’s success. To avoid a lack of motivation, eliminate these people from your life and create a healthy environment.

2. Negative News
Most of the news that we read about today is either sad or just plain bad. With natural disasters, random innocent victims being killed, and corrupt politicians making headlines, it’s a small wonder why people lose their confidence and motivation. While you may be attracted to the bad news and drama, you want to try and avoid upsetting yourself further and killing your motivation.

3. The Past
There is no sense in worrying about things that have already happened. Whatever has happened has happened, and you can change that. Living in the past and being upset about things that you did or didn’t do can quickly kill your motivation. You might want to try to remember that everything that was meant to happen was entirely made to prepare you for a life that you’re meant to live, so do everything you can to remain present.

4. The Future
The future is one of the biggest motivation stoppers. Too many of us tend to overthink things and over analyze everything, which leads our expectations to get out of hand. No one can predict the future. The best thing that you can do is embrace uncertainty and just continue to do your best.

5. The Chase
Often we go awry when we have our eyes on the prize, so much so that we are blinded to everything else in our lives. Be it love, money or status; you need to realize that there is a fine line between having a goal and having an obsession. You have to enjoy the process and have some fun on your path to achieving your goals.

These are just five things that can quickly kill your motivation. Avoiding these motivation killers/stoppers will keep you firmly on the road to success.

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Reverse Engineering Your Business Competitor’s Videos

If you want to start or improve your video marketing, you have to reverse engineer your competitor’s videos. You may wonder as to why this should be the case. Well, There are no two ways about it. This is not an option because the alternative is just going to take too much time, effort and money. Worse yet, even if you go through all those hurdles, there is no guarantee of success. At least, when you reverse engineer your competitor’s videos you focus on what works for them. You start out with their advantages. This fact by itself is probably not going to put you on top, but at least it gives you a head start.

Look at at from this perspective. It prevents you from making common rookie mistakes that could otherwise torpedo your video marketing business/campaign. That’s the advantage that you get. You get a head start you really need. You at least start within the ballpark of success as far as your competitors are concerned. Reverse engineering your competitor’s videos enables you to find the industry standard in your niche. This is crucial because you need to find a way to speak to the people you’re trying to reach. You have to speak their language. You have to appeal to their needs and wants. You have to convince them that you know how to solve their problems. How do you effectively achieve this? How do you maintain consistency and create a niche? The answer to these very important questions are not something that you just stumble upon. They definitely do not fall on your lap/s. They require a tremendous amount of research and if you were to avoid reverse engineering of your competitor’s videos, you might very well come up with the wrong answers. One thing is clear for sure. You may come up with videos that you think are the best things since sliced bread. You may be all excited about how hot, amazing and insightful your videos are. They may very well be, but the problem is if they don’t appeal to your target audience members in a tried and proven way, you probably would have been better off if you had not made those videos in the first place. That’s how bad things can be.

This is why I really have to emphasize that you have to reverse engineer your competitor’s videos. This is the first thing that you need to do when doing video marketing. This is where you start. The bottom line is by reverse engineering your competitor’s marketing materials/videos, you build on their strengths while avoiding their mistakes and weaknesses. This gives you a great head start and this puts you in a position of strength as far as the competition goes. You’re not stuck with taking shots in the dark and going with your hunches.

Fact is everybody has hunches. Everybody has intuitions. Everybody has wild guesses. However, those things will not ensure that you get money in the bank. Those things will not ensure that you will hit the target nine times out of ten. In fact, nine times out of ten, you will come up short if you were to rely on your gut instinct/s. what you need to do is to focus instead on what works. Find the industry standard by reverse engineering your competitors’ niche videos.

JBSims Consultancy is here to help you achieve all this for your business with no stress and at very cost effective prices. Contact us today and let’s take your business to the next level!

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5 Advantages of Video Marketing

Considering expanding your business rapidly, and increasing your sales more and more each day, then video marketing is what you need to start following right away. Today, many companies have started using video marketing to benefit their business, and are immensely happy with the results. The 5 advantages below show just why you should immediately consider video marketing if you have not done so already.

1. Reaching out to millions in the shortest possible-time

One of the biggest benefits of video marketing is that it makes it so easy to reach out to millions of people in very less time, and that too without having to spend as much as you would in various other marketing methods. Your video can go viral and in just a few seconds and gain millions of views. No other marketing method can help you enjoy such great results at such low costs.

2. The best way to convey your message

Audio visuals help send marketing messages in the most effective way as it appeals to the senses. The use of images and sound helps in understanding the idea in a much better way. Moreover, to watch a message one does not need to be so attentive, and thus it retains the attention of even those who usually ignore other mediums of marketing.

3. Completely cost-effective

Innovation in technology has led to the production of videos at very cheap rates. Camera, editing suites, and other essential items are available at very low rates. Video production facilities too are being offered at extremely low rates, thus making video marketing one of the most cost-effective ways of marketing.

4. More time spent on the web page

A great benefit of video marketing is that it increases the time a probable customer spends on a web page. Since your target audience will spend more time and carefully see your video, they will likely remember what they heard and saw, and this is a benefit no other marketing method can offer. This gives you the opportunity to present your service and products and let your audience know how they work. Make the most of this opportunity, as your viewers are most likely to convert into your loyal customers.

5. Long-lasting effects

Unlike other methods of marketing, the videos you create for video marketing will last for years, and get more and more exposure with time. Ads usually die out with time and are also forgotten, but once a video gets viral, it will keep on offering you more and more benefits for many years to come.

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How policy makers can predict the economic future and strive to make better policies for their countries

Policy makers who are concerned about expanding the economies of their countries should have the ability to predict the economic future of their country . This does not mean that they should do this from the back of their minds without analyzing and looking at certain facts and working with accurate or factual statistical data. In short, this requires some critical analysis to be undertaken looking at some very important aspects of the economy before predicting the country’s future and subsequently making policies based on sound analysis and judgement. This can be achieved using the Country Analysis Tool. The Harvard Business School developed a very good and effective analysis tool which is a four-step process that attempts to organize all available and factual economic, social, political, and geographic data primarily for strategic development.

Step 1

Analyzing the Country’s past performance
The first step involves policy makers analyzing all available and factual measures measures, such as the exchange rates, GNP, inflation, employment, investment, consumption, population growth, education level just to mention a few.

Step 2

Identifying the Country’s Strategy
Once step 1 is completed, that is analyzing the past performance, policy makers should strive to identify the main goals of the country’s government and this should most importantly be linked to productivity of the specific country’s economy and the fiscal, monetary, trade, and social policies.

Step 3

Analyzing the Country’s Context
Upon completing step 2, the policy makers should then engage step 3 by evaluating the “basic facts” about their country such as several physical indicators bordering on size, population and geography then political indicators covering the aspects of government type, stability, corruption and international indicators in line with trade advantages and competitiveness. Always important to narrow down things to the specific context of their country.

Step 4

Making a Prediction about the Country
With the 3 steps above completed, policy makers should be able to combine all important information and make a prediction or predictions based on the facts gathered so far.

The Country Analysis tool or process is a multi-purpose tool which if followed or used properly,  provides the best way to sort out all the various segments of economic data that are available on a specific nation. Using this analysis tool gives policy makers rest assurance that the policies will be sound and provides them with the framework for proper strategies in policy formulation.