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Improving Your Email Marketing & Measuring It’s Success

Email marketing for business is not a new concept, and it has been proven to be one of the best marketing tactics for return on investment (ROI).

With billions of emails being sent and received every day, if your business isn’t taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience. Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional email.  Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.

To measure the success of your email marketing, you need to clearly define your key performance indicators (KPIs). If you’re using email marketing campaigns in your business to engage your customers and boost sales, how do you know if they are effective? The only way to know for sure if your email marketing campaign is working is by measuring your key performance indicators (KPIs), which are specific marketing metrics that you can monitor to measure the progress of your email marketing campaigns. Here are the most important metrics to keep in mind for your email marketing campaign.

Deliverability Rate

The deliverability rate refers to where your email messages end up after they’ve been delivered. It tells you whether your emails ended up in the subscriber’s inbox or if they ended up in their spam folder.

Open Rate

This is the percentage of subscribers who opened your email, viewed your email, and whether they opened it more than once. For example, if you send an email to 100 people and 25 of those people opened your email, then your open rate will be 25 percent.

Click-Through Rate

The click-through rate shows you the number of people who clicked on at least one of the links in your email. This is a good way for you to gauge the interest of your subscribers because it shows you how many are taking time to click and dig a bit more.

Conversion Rate

The conversion rate metric allows you to take things a bit further by taking a look at the definite action that you want the clicks to result in. It measures the percentage of people who clicked on a link in your email and completed the desired action, like making a purchase or filling out a form.

Bounce Rate

This metric looks at the number of emails that didn’t reach your customers’ inbox. There are two different kinds of bounce rates that you should be tracking, the soft bounce rate and the hard bounce rate. The soft bounce rate is when the subscriber’s email box is full, or there is a problem with the server. A hard bounce is when there is an invalid email address and your email bounces back.

Unsubscribe Rate

This is the percentage of people who unsubscribe from your email list. If you have a particular email that results in high unsubscribe rates, then you’ll want to rethink a few things and adjust your next campaign accordingly.

To get more insights on how to improve your email marketing and make it a success with a wonderful return on your investment, buy the eBook – Email Marketing Success from the JBSims online shop for $1.50 only by clicking the link https://www.jbsimsconsultancy.com/product/email-marketing-success/.

By purchasing the Email Marketing Success eBook, below are the 7 main benefits you will gain:

1. You will learn the critical components of email marketing.

2. You will understand why it’s so essential for your business to start email marketing today.

3. You will be able to establish your goals and objects for your email marketing campaigns.

4. You will understand the different types of email marketing campaigns that you can send.

5. You will learn about lead magnets and which ones are common with email marketing campaigns.

5. You will learn about the different parts of an email and the best practices that you should follow.

6. You will learn which key performance indicators you need to watch.

7. And so much more!

Grab your copy today for $1.50 only!

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Why Being Part of Your Ex-Employees Lives is Good for Business in The 21st Century

This is the 21st century and a lot of things are changing/evolving. Most notably is technology. Technology is evolving at a very rapid stage and so should our thinking in business.  We are either creators, developers or end-users when it comes to technology but irrespective of which category we fall in, we are all affected by the changes in technology in the 21st century both as individuals and businesses.

Just as changes in technology are inevitable, there is one fact that is also inevitable like it or not in as far as employee employer relationships are concerned. That is, the reality that no employee will stick with an employer forever. There comes a time an employee will deem it fit to leave an employer for various reasons. It could be they are frustrated, moving on to a better paying or much more challenging Job as well as starting their own businesses. These are just but a few of many reasons that would make an employee leave an employer. The reason of an employee leaving employment to start their own business usually shakes and at times annoys some employers especially if that employee is starting a similar business or a business in the same industry. But I would like to state for the record that irrespective of the fact that an employee will leave you as an employer especially if they are starting there own business, there is no need for you to be shaken or worried as an employer or business owner. These employees are not our birthright as employers. They are bound to leave at a certain time and lets wish them well even as they part ways with our businesses/companies or institutions. I validate this claim for I am an employer and have had employees who have left me to start their own businesses and I was very happy for them and still is very happy for them and we are in touch and do link up from time to time as circumstances allow. Those that have worked for me will attest to this and much as am not claiming to have been the best employer in the world for them, I provided the best environment for them that allowed them to think outside the box and contribute to the growth of my business. They were given an opportunity to grow individually and am proud to have been part of their growth to the point they too become equipped and ready to go on their own, starting their own businesses and even after they left, we are in touch and I have created opportunities for some of them within which their newly found businesses/companies/ventures can do business with my businesses/Companies. This is called intra-trade and am a strong proponent of this kind of trade or way of doing business as will remain as such as long as I live.

As employers, senior management and supervisors in businesses, there is a tendency among SOME human beings to think its all about them and that they will always be around in relation to treating employees. That is a very wrong way of thinking in a business environment. When an employee leaves, they need to leave with a good relationship between them and you the employer (owner) of the business as well as who was in senior management or their supervisor. No man is an island, we need other people in life and so is the case in business. We need both individuals and other businesses as clients for our business to thrive and survive.

Employees are an asset and they can remain an asset to your business even when they will have left your organization. Them remaining an asset even after they have left your organisation entirely depends on how you treated them when they worked for or with you. Think of this fact which you have no control over. When an employee leaves, chances are that they will leave with some clients of yours to their own business or to their new employers. Why am I raising this point? Well we tend to think that business will survive entirely on good advertising/marketing practices but that is not entirely true and enough. Business also thrives on personal relationships with both you the owner of the business and your employees and this justifies why some clients will leave your business with the departure of your employee/s. These personal relationships need to be natured especially the employee employer relationships as well as the superior subordinate relationship. Employees do leave to start their own business or to join other companies. As a business you may need to do business with the company they have gone to or they have started. As their former boss you may find yourself looking for a job in their own company they started or in the new company  that has employed them. That ex-employee may now be sitting in a position of influence and what chance do you stand in getting to do business with their newly started business or their new employer or even get a Job with them or through them if you once treated them badly? As we employee people or as we preside over people in these organizations as owners of the businesses, managers, directors and supervisors, lets think deeply about this question.

When an employee is working with or for you irrespective of how low the position they hold, they have the potential for growth and it is your responsibility as a business owner or manager or boss or director whatever you are at that stage of their life to nature them and assist in their growth. Every human being has the potential to grow and be a success story irrespective of their background or where they will have started from. If you are in a position to assist and nature their growth either as an employer or manager or director in a business, do your part and assist them. When they leave, do not be upset with them, remain part of their lives for you never know when and how you will or may need them in the near future for your business or for employment opportunities.

The business environment is dynamic and lets embrace change and technology as things evolve. I have always said you can not write an exam alone as claim to be number 1. Competition is healthy for business. As long as ethics and and fair marketing practices are upheld, new entities are welcome on the market especially those that are innovative and add value to people’s lives and other businesses.

You can not do it all by yourself and that is why as a business or an employer you have employees, as a director you have managers under you and as managers you have supervisors under you and so on. In business the ultimate fact in as far as not doing it all alone is validated by the fact that you need clients. You cannot buy from yourself and be the only client to your own businesses and expect it to grow. You need other clients and these are individuals from different walks of life and businesses in various industries while other will are in the same industry as yours. Create a niche and find a way of doing business with those that may even be in the same industry as yours or same line of business as yours. Once again, this is called intra-trade and it is good for business. Think of how you can add value to an already existing business by coming up with a product or service that can achieve that, and approach that business and prove to them how your product or service will add value to them and you will be in business. The more reason there are synergies and out-sourcing in the the 21st century business environment. Let us  not hate on each other as individuals and businesses in the same industry, lets learn to co-exist through employment, synergies, outsourcing as well as innovative productive and service development.

At JBSims Consultancy, we are in the business of helping start-ups and already established businesses improve their productivity. We also mentor and coach individuals. Watch the space on our Facebook page and our website https://www.jbsimsconsultancy.com for training sessions for individuals as well as organizations that we will be conducting at Izeni Resort. Also be informed that you can also visit our online shop on https://www.jbsimsconsultancy.com/shop/ were you can buy eBook on various aspects on self improvement as well as improving your business productivity. Contact us Today! We will help you both as an individual and a business to achieve your goals at very cost effective prices.

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5 Common Mistakes to Avoid When Making Deadlines

We all have deadlines. Setting and meeting your deadlines is a huge part of whether you are productive or not. Setting deadlines and achieving them is an art that you can learn with some patience and practice. However, common mistakes can quickly derail your productivity and leave you struggling to meet your deadlines. Here are five common mistakes you want to try to avoid when setting deadlines.

1.Not Writing the Deadline Down

It’s no big secret, that what we don’t see, we often forget. It is vital if you want to meet your deadlines, to write them down on a calendar or somewhere you can see them daily. If you have a lot of deadlines to meet, it will work well for you to have a big calendar where you can write down the deadline on the day it is due. It is essential if you want this to work, that you should review your calendar daily.

2.Failing to Research the Options

If you have a deadline, you need to research all your options before you finalize it. For example, if you have a big work presentation, make sure you do your research before you tell your boss when you can make the presentation. You might think that it will take you no more than a week, but after researching the topic, you may realize that it will take you more than two weeks to be thoroughly prepared.

3.Setting Unrealistic Deadlines

While you may have a ton of motivation, if you set deadlines that are unrealistic, you’ll do nothing but stress yourself out. When you have plenty of time to complete a task, there will be no need to rush. You will never be able to accomplish any tasks successfully if you are always rushing to finish it.

4.Having Too Many Deadlines

If you find yourself too stressed out, it may be because you have too many deadlines looming. You may have to look at each of your deadlines and either choose a different deadline or see if you can delegate the task. It is just not feasible, long-term, to be an overachiever because it is just too stressful. Learn to keep your goals balanced and create realistic deadlines for them.

5.Lacking the Steps to Reach Your Deadline

Divide your project into smaller chunks and mark a new deadline for each smaller task until the final project is completed. Dividing projects into smaller, bite-sized pieces is a much more feasible way to keep your momentum going. Setting deadlines is an essential aspect of life. Without them, we tend to procrastinate. Taking these tips into consideration will help you to meet your deadlines and increase your productivity.

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Reverse Engineering Your Business Competitor’s Videos

If you want to start or improve your video marketing, you have to reverse engineer your competitor’s videos. You may wonder as to why this should be the case. Well, There are no two ways about it. This is not an option because the alternative is just going to take too much time, effort and money. Worse yet, even if you go through all those hurdles, there is no guarantee of success. At least, when you reverse engineer your competitor’s videos you focus on what works for them. You start out with their advantages. This fact by itself is probably not going to put you on top, but at least it gives you a head start.

Look at at from this perspective. It prevents you from making common rookie mistakes that could otherwise torpedo your video marketing business/campaign. That’s the advantage that you get. You get a head start you really need. You at least start within the ballpark of success as far as your competitors are concerned. Reverse engineering your competitor’s videos enables you to find the industry standard in your niche. This is crucial because you need to find a way to speak to the people you’re trying to reach. You have to speak their language. You have to appeal to their needs and wants. You have to convince them that you know how to solve their problems. How do you effectively achieve this? How do you maintain consistency and create a niche? The answer to these very important questions are not something that you just stumble upon. They definitely do not fall on your lap/s. They require a tremendous amount of research and if you were to avoid reverse engineering of your competitor’s videos, you might very well come up with the wrong answers. One thing is clear for sure. You may come up with videos that you think are the best things since sliced bread. You may be all excited about how hot, amazing and insightful your videos are. They may very well be, but the problem is if they don’t appeal to your target audience members in a tried and proven way, you probably would have been better off if you had not made those videos in the first place. That’s how bad things can be.

This is why I really have to emphasize that you have to reverse engineer your competitor’s videos. This is the first thing that you need to do when doing video marketing. This is where you start. The bottom line is by reverse engineering your competitor’s marketing materials/videos, you build on their strengths while avoiding their mistakes and weaknesses. This gives you a great head start and this puts you in a position of strength as far as the competition goes. You’re not stuck with taking shots in the dark and going with your hunches.

Fact is everybody has hunches. Everybody has intuitions. Everybody has wild guesses. However, those things will not ensure that you get money in the bank. Those things will not ensure that you will hit the target nine times out of ten. In fact, nine times out of ten, you will come up short if you were to rely on your gut instinct/s. what you need to do is to focus instead on what works. Find the industry standard by reverse engineering your competitors’ niche videos.

JBSims Consultancy is here to help you achieve all this for your business with no stress and at very cost effective prices. Contact us today and let’s take your business to the next level!

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5 Advantages of Video Marketing

Considering expanding your business rapidly, and increasing your sales more and more each day, then video marketing is what you need to start following right away. Today, many companies have started using video marketing to benefit their business, and are immensely happy with the results. The 5 advantages below show just why you should immediately consider video marketing if you have not done so already.

1. Reaching out to millions in the shortest possible-time

One of the biggest benefits of video marketing is that it makes it so easy to reach out to millions of people in very less time, and that too without having to spend as much as you would in various other marketing methods. Your video can go viral and in just a few seconds and gain millions of views. No other marketing method can help you enjoy such great results at such low costs.

2. The best way to convey your message

Audio visuals help send marketing messages in the most effective way as it appeals to the senses. The use of images and sound helps in understanding the idea in a much better way. Moreover, to watch a message one does not need to be so attentive, and thus it retains the attention of even those who usually ignore other mediums of marketing.

3. Completely cost-effective

Innovation in technology has led to the production of videos at very cheap rates. Camera, editing suites, and other essential items are available at very low rates. Video production facilities too are being offered at extremely low rates, thus making video marketing one of the most cost-effective ways of marketing.

4. More time spent on the web page

A great benefit of video marketing is that it increases the time a probable customer spends on a web page. Since your target audience will spend more time and carefully see your video, they will likely remember what they heard and saw, and this is a benefit no other marketing method can offer. This gives you the opportunity to present your service and products and let your audience know how they work. Make the most of this opportunity, as your viewers are most likely to convert into your loyal customers.

5. Long-lasting effects

Unlike other methods of marketing, the videos you create for video marketing will last for years, and get more and more exposure with time. Ads usually die out with time and are also forgotten, but once a video gets viral, it will keep on offering you more and more benefits for many years to come.

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Differentiating marketing and sales

Marketing and sales are one of the most important components or elements any business needs to survive in the market. Much as both are dependent on each other, many people confuse marketing with sales and vice-versa which is not supposed to be the case. Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.

Marketing is the backbone of a company’s future and launching pad for the sales. While the marketing process encompasses the design of the product, advertising etc. the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking. But there is always an ongoing rivalry between the two, one claiming dominance over other. The marketing people say they have an upper hand because they think it is they who designs the products, lays down the strategy and also develops tools essential for sales. It is said that sales are the outcome of marketing and thus should follow its directions. The sales people might not agree to this view and may be completely opposite in their opinion. They think that it is the sales people who actually sell a product and bring money to the business.

However, many experts believe that marketing should play a pivotal role among the two. A successful marketing campaign makes sales easy and makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department. Marketing drives sales and sales drives companies’ success. Marketing is like a life support for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the end product. There shouldn’t be a race to gain supremacy over another department but a race to win the market and customers working together.

Many businesses combine sales and marketing but in reality they have different targets. While the sales department is interested in fulfilling the requirements of what the customer asked for, the marketing department is actually busy studying what the market demands. The goal of the marketing department is to foresee how the market will shape up in future. They should envision their product catering to the needs of the market for next few years and be ready to make design changes in their product accordingly.

It is very important that a company integrates their sales and marketing department/s in a well fashioned manner. It is the correct integration of these two important entities that fuels the growth of a company. The sales people should not be merely treated as the cash collectors. Each department has its own role and should go hand in hand in selling the product of the company and should be the most important aspect.

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JBSims Updates its privacy policy in line with GDPR

The General Data Protection Regulation (GDPR) comes into effect tomorrow 25th May 2018 and June 25, 2018 for all the other regions or the rest of the world. This is a regulation in EU law on data protection and privacy for all individuals within the European Union. You may ask why JBSims should bother to update its privacy policy in line with this regulation in EU law? Well, the answer is simple and it will interest you to note that the regulation also affects those organizations outside the EU that collect or process personal data of individuals located inside the EU. In short, it covers the export of personal data outside the EU. This can be anything from a name, a home address, bank details, posts on social networking websites, computer IP address and/or medical information. JBSims deals with individuals inside the the EU hence the update to its privacy policy. This new regulation repeals or replaces the 1995 Data Protection Directive.

You are rest assured that your personal data is protected with JBSims Consultancy in line with the GDPR.

Please click on privacy policy above to view the JBSims updated privacy policy.